The IDS Research Process

Stage 3: Pilot Testing

Following a successful outcome from Stage 2, a questionnaire will be designed to address the research objectives.  This questionnaire will be administered to a small random sample.  Top line results and feedback will be provided to the client.  This stage is important to ensure that the expectations of the client are met and that the administering of the questionnaire to the sample will be successful.  

Objectives

• Monitoring interaction and feedback from interviewee
• Ensuring: that the questionnaire flows; that any skip instructions are activated correctly;
• Ensuring that the answers to the questions will provide the information required to address the research objectives
• To ensure that there is no misunderstanding of the questions by the interviewee