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Service Offerings
IDS Market Research provides research services to both the B2B and B2C markets. Using state of the art CATI equipment and fully trained and monitored interviewers, IDS Market Research can provide the following services. Research is available on an ad hoc or continuous basis. top
Customer Satisfaction Research Programmes
New Product Development / Feasibility Study
Assessment of attitudes towards services or products in the marketplace
Competitor Information Research
Buyer Behavior Research
Communications Research
Customer Satisfaction Research Programmes
- Assessment of customer satisfaction on key service variables
- Service gap measurement between service quality expected in an ideal organisation and perceptions of service in your organisation
- Assessment of competitor's perceived service quality offering vis-à-vis your customers perception of service quality
- Assessment of complaint handling and customer interactive procedures
- Identification of reasons for churn Current Service or Product Offering
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New Product Development / Feasibility Study
- Assessment of reaction to a new product or service offering
- Establishing price points and estimated sales reaction
- Feasibility study research
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Assessment of attitudes towards services or products in the marketplace
- Identification of required improvements or changes to product or service offerings
- Assessing demand levels and market valuation
- Assessing attitudes towards new technology
- Aiding the identification of ideal location
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Competitor Information Research
- Assessing attitudes towards competitor product offerings
- Tracking competitor communication to both customers and prospects
- Perceptual mapping of products or service offerings in the marketplace
- Market share assessment
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Buyer Behavior Research
- Understanding reasons for purchase behavior
- Determining changes in buyer behavior over periods of time
- Assessment of communications impact on behavior of customers and prospects
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Communications Research
- Tracking Advertisement tracking & awareness
- Sponsorship awareness & value assessment
- Branding measurement
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