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Case Studies - Bank of Ireland
Research Project Title : Irish Businesses in the Information Age
Client : Bank of Ireland, Treasury Department, Dublin
Study Background
Bank of Ireland is the second largest banking organisation in the Republic of Ireland. With the growth of ecommerce in Ireland, the Bank required information on attitudes towards ecommerce and Internet banking in the business sector with a view to creating products to aid Customers.
Objective
Audit of IT infrastructure to enable e-commerce activity to take place
Attitudes towards the Internet and e-commerce
General information to aid the roll out of banking ecommerce activities
Length of Questionnaire
- Excludes demographic questions
- 36 questions (includes 3 questions with sub-questions)
- 32 questions minimum (includes 3 questions with sub-questions)
- 36 questions maximum (includes 3 questions with sub-questions)
- Average length of time with respondent – 11 minutes
Collection Method
Data was collected using in-house computer aided telephone interviewing unit
Field Research Time
4 Weeks
Sample Size
- 2,700 Respondents randomly selected
- Representative by size of company (5 categories)
- Representative by broad sector classification (7 categories)
Sample Frame
All companies in Ireland
Respondent Screening
Respondent screened to ensure that they are responsible for the ecommerce strategy in the Company (title of respondents was mixed)
Confidence Level
+/- 5%
Analysis
Data was analysed using Access and SPSS
Deliverable
Report covering the following:
- Results for each question
- Cross tabulation of questions by sector and size of company
- Data tables
- Report outlining essential findings and recommendations
Publication of Results
Bank of Ireland published abstracts from this research study. The study has been cited in several periodical and newspaper articles. |
