Email Marketing
Permission Obtained, E-mail Broadcast Lists for Irish Businesses

The Irish Business Data Set is a compiled database of marketing information on virtually every business on the Island of Ireland.
The database includes all businesses small, medium and large, in all business sectors.

On the Irish Business Masterfile, many of the companies as well as the individuals within each, will have an email address. The emails are available for rental only, on a similar basis to mailing lists, telemarketing lists and fax broadcast lists.

How the lists are compiled

Phase 1 - Data Collection
Using our call centre, every record on the database is phoned, our company is introduced and the purpose of the call made known i.e. "The information is to update a marketing database of businesses in Ireland, can we have your details". The operators will communicate this with the manager, (or a knowledgeable representative of the company,) and these people are then asked for basic contact information on the company. The contact is also asked for the e-mail addresses of the company and the individuals in the company. This procedure has been approved as being Best Practice by ASA, DMA, IDMA and ATA. The dissemination of such collated information is conducted according to the code of conduct for List Supply by the same organisations.

Phase 2 - Opt Out opportunity
Every email on the database is mailed, and given the opportunity to "opt-out" of the list, by returning the email with REMOVE in the subject or by putting their name on a suppression file. The emails that bounce are also removed from the list.

Result
(a) Every companies on the database has given permission for data about their company and the individuals that      work there, to be stored in a marketing database.
(b) All the emails on the database have been mailed and been given the opportunity to REMOVE themselves from      the list or put their name in a Suppression File
(c) All Gone-aways/Bounces have been removed from the list

Conditions IDS impose on the Usage of Email Lists
In addition to our normal terms and conditions of list supply, there are several conditions to your use of an email lists that that are in addition to, and of particular relevance to Email Lists. Your use of the list implies your acceptance of these conditions.
1. You must use the list only once. Do not re-mail it.
2. You must put an opt out facility on the bottom of your email message.
3. When broadcasting the list, you must not allow recipients on the list to view or acquire the rest of the list eg Use the     Blind Carbon Copy (BCC) facility and not Carbon Copy (CC). If another person mails a list you rented, you pay     IDS for each time it is used.
4. Use must agree to abide by the Advertising Standards rules on Legality, Decency, Honesty and Truthfulness     (www.asai.ie)
5. You must agree to the commercial confidentiality clause in our standard terms and conditions of list rental.

Other Notes
(a) Only content which is considered relevant to the target should be included in the      email.
(b) The Minimum order amount is for 3000 records.
(c) Up to 5% may bounce back. A refund is given on all bounced emails where these      emails are returned to IDS and the amount is over 5%.
(d) Suppression List - IDS maintains it's own internal suppression list. This list is of      several hundred people who have requested not to receive emails from IDS, and by      default these names will be removed from the list supplied to you.
(e) If recipients ask for you to stop emailing them, then you must add them to your      personal suppression list. Do not forward these all back to IDS. The exception is      where a recipient wants to be removed from the master database, in which case we      will process this request immediately.

E-mail Broadcasts FAQS

Will I get complaints about unsolicited emails?
Yes. Even though the permission of the company has been asked and after giving people an opportunity to opt out, there will always be some people who do not want to hear about your offer. Record their email into your own suppression file and do not email them again.

Will I get gone-aways?
Yes. Even through all emails have been tested, some will fail because of many reasons. If this is more than 5%, we will refund the money on these when you send them back to us.

Can I email the list more than once?
In order not to swamp the recipients nor the internet with too many email, the dissemination of our email lists is strictly controlled. This is in your interest as too many emails sent at the same time or repeatedly, can destroy the impact of all marketing messages. If you want to use the data again, contact us and either we will re-supply you with another list or authorise you to use the same data again at a discounted price.

What happens if I mail it more than once or copy/give it to someone else without IDS permission?
The list has several "seeds" email addresses in it that make their way back to IDS. We will invoice YOU for every time it is used either by you or anyone else.

What is the response rate?
It totally depends on;
(a) who you email,
(b) what your offer is,
(c) how you pitch it,

Good response rates are comparable with mail and fax. A good campaign needs to be properly structured, well thought out and tested.

IDS Media Group. Tele Marketing Call Centre, Direct Mail, Irish Business & Consumer Mailing Lists, Database Processing & Local Directory Publishing in Newry Ireland & UK
BUILDING
RELATIONSHIPS
WORLDWIDE.
Top Tips on E-mail Marketing

1. Small simple plain text works best. However 90% of all recipients (in Europe) are able to receive emails in HTML format. If you are building a brand, then you really need to use the graphical and colour ability of HTML emails.

2. Check your database in advance, check each of the records to ensure that they are correct - the cleaner it is the better the response rates. Make sure you take out your competitors.

3. Double, triple, quadruple check that all the links work. Mail it to your colleague in the office and outside and get them to test it. Listen and incorporate their comments.

4. Think hard about the "Subject" title. This is usually all you've got to get click-through.

5. Use conventional direct marketing techniques to get people to read you pitch/offer. Use words such as "you" and "your". Make it personal. Give them the benefits of your product. Keep it simple.

6. Sexy words are dangerous. Words that company virus and internal email checkers pick up may cause your email to be deleted. Also be careful with the words "free", "complementary", "love" and "no obligation" as smart email systems can read emails with these and similar words in them and automatically delete them.

7. If you are sending a text message, make sure it is plain text, not rich text format.

8. Never attach an attachment, especially an executable file (.exe). Most people delete the whole message without reading it. Make a link to a download section of your web site to get these files.

9. Keep it small. There is no maximum but emails over 100Kb (kilobytes) on a dial up modem will begin to annoy people, especially if they feel it is not relevant.

10. Count the click-throughs. Otherwise how do you know if it worked.

11. The purpose of the campaign (as in all advertising) is to create a response. Use every (legal) method you can to get your prospects to respond (positively) Examples are £5 Voucher to every respondent, £10 off your next purchase, Complementary 14" TV to all purchasers, First order free. As a respondent you are asked to volunteer some details before receiving the gift. If they volunteer their information (i.e. their contact details), and positively opt into receiving more information, then you have your own sales leads database. They are now your warm sales leads and as such are now on the first rung of the sales ladder.

12. If you have built an internal email database and are using it for the first time, up to 30% of emails will bounce. If you are using a quality external list, a few percent will bounce.

13. The key result of an effective campaign is to drive traffic to a website. If you haven't got one or it is poor, don't bother telling any one about it!

14. Keep it short and snappy! People are busy. Recipients spend 25 seconds listening and evaluating a Telesales offer. They spend about 4 seconds reading and evaluating a piece of direct mail; about 1 second doing the same on a fax and about 0.2 seconds reading the subject of a email. Can you convince someone in that time that they should read the rest of your email ?

     
 
About Us | Terms & Conditions| Privacy Policy | Sitemap | Contact Us
All Contents © Copyright 1999 - 2009 IDSDirectMarketing.com All Rights Reserved